Press Release, May 2003:
Cannes in a wardrobe, the worlds smallest movie premiere.

Move over Miramax:London-based installation artist Rebecca Feiner is setting off for the 2003 Cannes film festival to host the world's smallest film premiere - in a wardrobe!		  
cannes in a wardrobe  
Challenging the modern movie circus of cash and celebrity, Feiner has created a personal picture palace within an appropriately Odeon-style, art deco wardrobe sourced from a north London junk shop.

Setting up the velvet-lined miniature cinema in the British Beachside Pavilion on the famous Croisette, Feiner will undermine convention with irony as she rolls out a red carpet and invites a select audience to arrive by limousine for an unexpectedly private premiere in her one-person cinema.		  
   
In the midst of a festival devoted to narrative film making and big production values, Feiner will get up close and personal with her three-minute abstract film Skincode, a celebration of masculinity that reverses the camera's traditional viewpoint and ushers in the era of the male muse.

Feiner's art installation questions the whole cinematic status quo with its one-woman DIY spirit. "Who needs a multiplex when you've got a wardrobe?" she says.		  
The screening of Skincode will be the climax of a road movie in which Feiner travels through cinema history, honouring movie pioneers the Lumiere brothers as she stops off en route at the site of their famous screenings at the Grand Cafe in Paris, and visits Rue Premiere in their home town of Lyon.  
Paying homage to the nickelodeons and travelling sideshows of a century ago, Feinerís portable picture house will be towed to Cannes by a series of classic Skodas, reflecting cinema history from the silent movie style of the 1922 Tudor to the unexpected luxury of the new Superb, which will see duty on the Croisette as an integral part of Feiner's self-contained premiere.

"I wanted to use Skodas because they suit the project so well; their heritage goes back to the early years of cinema, and these days their image is witty and a bit cheeky, undercutting the competition and questioning consumer attitudes,î explains Feiner. "Who needs a limousine when youíve got a Skoda Superb?"

 

  

 

Rebecca Feiner will be setting off for Cannes on May 16. The one person cinema in a wardrobe will be showing daily screenings of Skincode at the British Beachside Pavilion from May 19-25 2003.